Toast to Humanity® emerged from a promotional concept conceived by Bonnie Skop and Kenneth Chase. It combines their passion for the wine and entertainment industries with their commitment of contributing to humanitarian causes. The concept has now become a worldwide campaign that is one of the most unique and ambitious cause-branding promotions in the wine industry. Toast to Humanity’s mission is to raise funds and awareness for non-profit organizations while creating consumer confidence and loyalty for their client's products.

The sharing of goodwill is our core purpose. Proceeds from Toast initiatives support causes our brand partners feel strongly about— the arts, the eradication of AIDS, peace-building, the welfare of women and children— all causes striving for the betterment and enrichment of humanity.

The Service Organization

  • Toast to Humanity works at the center of a value chain - leveraging the purchasing power of consumers and the marketing power of brands to raise support for humanitarian causes. Service is a cornerstone of the Toast to Humanity model. Toast is organizing itself as an expert resource for its brand partners in the field of socially-responsible branding and marketing.
  • In many respects, our not-for-profit business model shares similarities with a for-profit advertising agency,however the critical difference being that Toast to Humanity is a registered charity, and all profit generated by these services directly benefits humanitarian causes. In addition, we work in tandem with existing advertising agencies to create a win/win with our partners.

Board of Advisors

Snapshots of Activities


Kenneth Chase

Co-Founder, Toast to Humanity

Ken Chase is a classically trained wine merchant with an international reputation spanning the globe.

  • Wine consultant To Delta Airlines world wide
  • Created the Beaujolais Nouveau phenomenon in Canada.
  • Created the award winning wine program for Wardair & Canadian Airlines
  • Wine consultant for Canadian Airlines
  • Blends and creates wine for top restaurants and hotels
  • Developed three wineries in both viticultural and technical aspects
  • Active as committee chairperson for the wine trade in the push to privatization of the alcoholic beverage business in Canada
  • Created and consulted with the American Express Wine Club
  • Participants regularly as a judge in wine competitions world wide
  • Is a member of numerous wine brotherhood associations around the world including Chevalier de Tastevin
  • Consulted with the ICARA group of Luxembourg on viticultural projects in China
  • Lectures world wide on wine
  • Consults with wine producers on consumer tastes and market developments
  • Spokesperson for VINEXPO, the world’s largest wine fair

Bonnie Skop

Co-Founder, Toast to Humanity

Charlie Arturaola

Founding Board Member

Michael Choma

National Sales Manager, Digiday

Greg Salmela

Principal, Aegis


Tony Mitchell

National Account Manager, Infinium Spirits

Jonny Taylor

Johnny C. Taylor, Jr.

President, SHRM - Society of Human Resources Management

James Sichel

James Sichel

Proprietor, Maison Sichel and Chateau Palmer

Mark Esterman

Mark Esterman

Full Beverage Alcohol Buyer, WinCo Foods

Richard Sowalsky

Richard Sowalsky

Manager of Procurement, Palm Bay International

James Brady

James Brady

Founding Partner, Toast to Humanity International

Peter Iglesias

COO, Royal Dutch Distillers

James (Jim) Cannavino

(Past) Senior Vice President, IBM

Past Board of Advisors

Steven Becker

Senior V.P. / Treasurer, Southern Wine & Spirits

Fabian Unterzaucher

General Manager & Partner, The Weston Poinsett Greenville (SC)

Vivien Gay

International sales director, Silver Oak Vineyards

Joseph M. Gill

Managing Partner, The Golf Consultancy

Barry Larvin, MW

President Wine Design